Day 4: What Problem Does Your Stuff Solve?

Objective: Identify the key problems your buyers in your market have and how you can provide the solutions that suites both you and them.

Yesterday we talked about benefits and hopefully you could see that all by themselves benefits are meaningless. See, the whole purpose for the existence of benefits is that they solve a problem or problems for someone somewhere sometime.
If those benefits are going to serve any purpose for  you, they have to really solve some problems that either have not been solved before, or they do so in some magical way that that only you can do.
You might be thinking…

Dude! I’m an artist, I don’t solve problems, I just make cool stuff.

Ding wrong !! Your art definitely does solve a problem so here are some problems art solves:

Problem:

Bare walls, room feels cold

Solution:

Painting, fiber hanging or photographs add life to a wall and warmth to room.

Problem:

Cheap dinner wear inherited from garage sale no fun makes eating dreary and discourages lingering and conversation.

Solution:

Custom made pottery that creates conversation and makes dinning fun.

Problem:

No where in yard to sit and contemplate my navel or nature or…

Solution:

Sculpture added to garden creates a quite contemplative space

Ok…got the idea?

Basically, what you are doing, especially since you are creating a solution without a problem, is finding the problem that fits your solution.
Why you say?
Because the rest of the world works by finding a problem and figuring out a solution, but because that doesn’t work for us creative types we have to do it our way.

Now…

make a list of at least 10 solutions your stuff offers


then list the problems needed to solve that solution or solutions.

Ok, everyone with me so far?  Got your own minds churning?  Let's see if I can come up with TEN!!
1. Unique gift
2. brighten a window
3. brighten a mirror/bathroom
4. bring some fun/color into any room
5. custom pieces to fit your style/theme
6. creates interest
7. jazz up a cubicle or office
8. dont want the usual cliche bridesmaid gift
9. completely customizable for truly personal gifts
10. a fellow sneak attacker came up with this one for me:  "It solves the dilemma of what to get the sister who has everything."  Thanks Stockannette !! 
11. Bonus from LaBeq:  "decor that can easily be changed to match the season? Like if someone wanted an autumn leaf suncatcher for the fall, a wintery one for Christmas, a flower or butterfly in the spring or summer...so by just hanging up a different one, they can coordinate with the changing seasons"

Now for the problems:

1. need a gift for that hard to buy for person
2. boring view from your window
3. want some decoration on an over-sized mirror, bathroom with a theme
4. child's room, any room that is too plain, not personalized
5. unique theme with elements that are hard to match/find
6. that corner in your home that "just needs that SOMETHING"
7. office space boring and dull
8. need unique but similar bridesmaid gifts with a specific theme
9. need a gift that feels truly personal
10.  a fellow sneak attacker came up with this one for me:  "It solves the dilemma of what to get the sister who has everything."  Thanks Stockannette !!
11. Bonus from LaBeq:  "decor that can easily be changed to match the season? Like if someone wanted an autumn leaf suncatcher for the fall, a wintery one for Christmas, a flower or butterfly in the spring or summer...so by just hanging up a different one, they can coordinate with the changing seasons"
    

Any suggestions???